ZSIR Featured in NFocus Insider’s Guide

Our Leadership Team was recently featured in the Insider’s Guide to Brokerage Firms from NFocus! In it, they give advice on choosing a Realtor, navigating the market, and an inside look into our company.

NFocus Insider’s Guide to Brokerage Firms

What is the most important thing to consider when choosing a realtor?

There are many considerations when choosing an agent, yet data shows that most people work with the first agent that comes to mind. It is important to evaluate your expectations, preferences and needs to make sure you select an agent with a brokerage who aligns with them.


What can clients expect when they work with your firm?

They can expect a full-service experience. Our agents are supported by a team of professionals, including talented marketing staff, collaborative colleagues, inhouse lending, title and relocation services.


What’s a common mistake people make when choosing a realtor?

In the current market conditions, people know it is a strong market but may underestimate the role of their agent and their brokerage. The stakes are high in a fast-paced, competitive market, and it is critical to have representation that can guide you to a successful outcome.


What sets you apart from other real estate firms?

The reputation that we have earned over many years sets us apart from other firms. Our deeply rooted local brand, coupled with the global reach and marketing firepower of Sotheby’s International Realty, is a powerful combination.


What is the most challenging aspect of the Nashville housing market right now, and how do you navigate it?

There is no question that low inventory is a challenge for buyers and sellers. We have honed strategic and creative ways to adjust to market conditions and help our clients succeed. The low inventory environment creates a fast-paced market, so it is important to work with an agent who has their finger on the pulse of the market and is part of a collaborative team.


How do you go above and beyond for your clients?

We are a luxury real estate firm, and we believe that luxury is an experience, not a price point. We embrace a high-tech and high-touch approach to ensuring a productive experience that exceeds our clients’ expectations.


What do you consider to be your firm’s biggest accomplishment?

Our biggest accomplishment has been our legacy that carries on as a female-led, family business. We embrace change while holding steadfast to the highest standards for professionalism. Our name has changed through the years, but our commitment to quality has only become stronger as our company has grown.


See the full guide from NFocus here.


See more about our Leadership Team here!